2009年6月21日 星期日

Question 4

Effective example: Open Rice (http://www.openrice.com/)

Open rice is a commonly used website for people to search for a eating place. It cover most of the restaurant in Hong Kong and also provide restaurant info in Macau and Shenzhen. It is user friendly and convenient to use.

You can search the restaurant by type of food which is catergorised by country, restaurant type, food type, speciality; location; level of spending or just type the keyword to search for the restaurant. It provide the info of the restaurant: address, phone no., spending level, how many people is satisfied or not satified of the restaurant. People can comment on the restaurant according to their food, environment, services and hygiene. The website select 10 best restaurant every month. Therefore, people can review the critics before they visit the restaurant, we will know what is the best selling food, how much they are going to spend, or if there is too many bad comment, we can simply turn to other restaurant. There is seasonal highlight on food and restaurant.

Coupon: offer on-line coupon of different restaurant, just print out the coupon in the website, you can get the discount. News on credit card discount, there will be discount if you use Citibank credit card to pay the bill in certain restaurant.

Blog, people exchange info on food, restaurant.

Mobile version, iPhone App, Gadget: seach by mobile phone: input your location, the searh result will show all the restaurant close to you will map showing how you can get there.


Ineffective example: Eway Management Consulting Co (http://www.eway.hk/)

This website is not organised and bad graphic presentation, all the link is failed to link to the correct page. The web page is making people confuse and just can't get any idea on what business the company is doing by just viewing their website.

The company should put more effort to build their website, improve and organise the graphic presentation, correct the linkage.
  • Introduce the company by company background;
  • introduce company service in an organise way;
  • provide update news of the industry;
  • elaborate on the course, how the couse is designed;
  • introduce tuitor by tuitor's backgroud and academic level and working experience;
  • post article on good comment from the client;
  • online inquiry or instant live chart to interact with client and answer their enquiry immediately

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